Most of you may (or may not) know about Ben and De Novo Nutrition, De Novo is Ben's own child. A supplement company who's aims are to consistantly improve, use top quality ingredients and the best flavours available. (i can say this because Ben was kind enough send some Max Mps over to the UK)..
Bit of info on Ben himself
Not only does De Novo have a supplements line (Extremely high quality Whey)
They also have apparel -
Ben has continued his quest and slowly grown to now include his own ''Team De novo''
Check out his site