I haven't priced NJI's idea, but I grabbed a jar off amazon for $25.
The stuff works well for me. I don't really get "amped", but I feel awake and very focused. I only get a mildly upset stomach occasionally, not really an issue. I took No-Xplode for a short time and felt terrible. I went from feeling like ripping my t-shirt and kicking doors in to panic attacks post-workout. I also spent a considerable amount of time on the toilet.