Some of you may know me from my journal in the training section, but most of you likely do not as I have not been a regular on ABC as of late. This has certainly not been because I have stopped lifting or anything of that nature. The main reason is that I have become incredibly busy with starting up my own line of dietary supplements and nutrition/training services.
Like many of you, I have been a consumer in the sports nutrition industry since I started lifting weights. Since I have started purchasing supplements I have always been left wanting more. In other words, the products on the market never seemed to be dosed appropriately, marketed realistically, or labeled simply. How many times have you read a label that has a simple ingredient such as an amino acid hidden behind a proprietary blend or IUPAC chemical name that 90% of the population does not understand? Also, how many times do you see people purchase flashy labeled supplements when whats inside the bottle is the same as what you can get for half the price? Many times the materials other than the actual product you want is what you end up paying the most for!
As a Certified Sports Nutritionist (CISSN), Strength and Conditioning Specialist (CSCS), college graduate in Nutrition, and soon to be Masters graduate in Sports Nutrition, I have seen the market and to be quite honest I have been continually disappointed. So many companies today are so marketing-driven and do not focus on what passionate individuals really want, products that are complete, honest, and based on actual scientific literature, not hype.
So... In my time away I began formulating supplements for myself. As a man of science, most of the time I can see through the cloud of deception most brands attempt to sell consumers, so I went in search of buying and producing actual formulas that work and are comprehensive. I am happy to say that this process grew from making supplements for myself, to now being able to offer them to other driven individuals that have the same goals in mind as I do; pushing the limits on human performance.
Companies today are focused on the micro level, filling products with unnecessary minerals, vitamins, or under-dosed compounds allowing them to create cheap formulas while making multiple label claims. De Novo Nutrition is focused on the macro level, utilizing compounds that are dosed appropriately, create a measurable physiological effect, and most of all will continually be tested to ensure they are doing what they are supposed to. If a product does not meet or exceed my performance or laboratory marker expectations I will not sell it and absorb my losses.
I will not be here to incessantly pitch you products, I am here for the same reasons as you; to continually improve myself and the bodybuilding/powerlifting/performance enthusiast community. I encourage you all to check out my website: www.denovonutrition.com
. There are numerous free programs, links, and resources on the site and I am continually adding more. Please, if you have any questions do not hesitate to ask whether they are related to De Novo or not.
On a final note, I would like to thank Gabe and Jake for not only allowing me to bring De Novo to the ABC community but also for being mentors, friends, and enormous positive influences. If I never met you guys at ISSN 4 years ago, this would have never started!
Talk to you guys soon!