Re: Research Initiative of the Week: Critiquing Commercials
I do like splenda, but I always think of their line "made from sugar so it taste's like sugar". First, why does being made from sugar necessarily mean it should taste like sugar? I happen to agree that it tastes pretty close to sugar, but it's the logic of that statement that I think is invalid. Also, I don't like the way that statement subtlely conveys the impression that splenda is natural, or very close to natural, and therefore must be safe. Again, I like splenda but I just don't like the marketing approach here.