Re: Research Initiative of the Week: Critiquing Commercials
This one has been out for a while but I love the Nextel commercial which advertises the GPS and inventory management capabilities. The 3 guys in the office, 1 with a boombox playing Salt and Peppers "Push It" song, and the other 2 guys dancing. A fourth guy (maybe a manager) interupts and says "whats going on. . . . we don't know how many converters we have, etc." Music stops, the data is pulled up on a laptop, missing employee is two wayed and found at airport, music/dancing continues [img]/forum/images/graemlins/grin.gif[/img]. Classic. I think they nailed it. Of course it was a stretch of the truth, but they drove the point home in a very funny entertaining way.