LOL, BM. [img]/forum/images/graemlins/grin.gif[/img]
For me it is purely mind over matter. I decide how I am going to eat and commit to not deviating from that. I pack a tiny tupperware container with a serving of flax oil, a portion of protein, and a portion of vegetables when I go out. Sometimes I will take 2-3 meals with me too, depending on how long I will be out. I have even taken that meal to the movie theater with me. [img]/forum/images/graemlins/tongue.gif[/img] lol Your familly and friends will eventually just get used to it, and that will relieve much of the social pressure as well.
Now I have implemented one cheat meal on a weekend night, but that is because it was a decision I made. I have gone for crazy lenths of time without deviating from my planned diet, and that is because it is a i]choice[/i]--a commitment that I make. I find that when I just don't even consider cheating an option, it leaves no room for temptation.
I know it can be hard when you first start, but it will get easier through time. Take small steps toward your goal if you need to. Good luck, and welcome to ABC! [img]/forum/images/graemlins/smile.gif[/img]